Industry News

L’Oréal Group Rallies To Cut Plastic Waste for World Refill Day

The campaign is designed to encourage consumers to embrace refills as the latest beauty ritual and contribute to a more sustainable future.

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By: Lianna Albrizio

Associate Editor

Happi Top 30 Company L’Oréal Group is joining forces with World Refill Day, June 16, to use its gargantuan influence to encourage fellow businesses and citizens to act to reduce plastic waste. The annual campaign champions making small changes in daily routines such as refilling water bottles, coffee cups and container to push for accessible alternatives to single-use plastics. L’Oréal is launching its first global multi-brand, multicategory, multi-channel campaign #JoinTheRefillMovement. ...

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